The term "pink spoon" was coined by Andrea Lee, and was inspired by the popular ice cream store that hands you a little pink spoon and lets you sample some of their 31 flavours.
A pink spoon is a valuable product such as an article, tips sheet, special report or e-course. You offer this item to your website visitors in exchange for their email address and permission to contact them later with more information about your products and services.
Many clients have used my help to prepare a pink spoon for their website. Some already had some content (e.g. blog posts, newsletter articles, emails they'd written to clients or assorted ideas they'd collected over time), and just needed some editing help to pull it all together.
Others used my You Talk, I'll Write ghostwriting services and I coached the content right out them!
Thanks for your comments, Lynn! It's been great getting to know you better through the New Coach Connection.
Posted by: Linda Dessau | September 03, 2008 at 04:21 PM
Hi Linda,
Thanks for this simple explanation of "Pink Spoon Marketing". I had listened to the intro audio on Andrea's website and didn't "get" the reference. I live in the UK and dont' see that particular chain of ice cream shops very often.;-)
Most of my own coaching clients are either creative artists or holistic practitioners who have, in the past, struggled to stay afloat it their businesses. Like you, I have also been helping many of them with their "pink spoons" (I have been calling them "info products"). Recently I have branched out into article marketing has proved a fantastic way to grow my list, and establish my credibility as an author and a public speaker. I'd also recommend Biana Babinsky's Complete Step By Step Article Marketing Course. I have found it to be a terrific resource, and I liked it so much I gave her an endorsement for it. Here's the link for that book: http://www.avocadoconsulting.com/prod/products/product_info.php?ref=169&products_id=57&affiliate_banner_id=41.
Anyway, keep sending your newsletters! I enjoy every issue.
Warm wishes,
Lynn Serafinn, MAED, CPCC
Create-a-Life
Personal Transformation Coaching and Workshops
P.S.: Please accept my gift and download my free audio/text article series: "The Path of Least Resistance to the Self". It discusses how to find fulfilment through the simple process of allowing your true self to blossom. Here's the link:
http://www.create-a-life.co.uk/articles/least_resistance_request.html
Posted by: Lynn Serafinn, MAED, CPCC | August 25, 2008 at 01:43 PM