I recently heard from some Idea Generator readers with 10 great questions about article marketing.
One person asked whether I could share my system for writing an article and then using it in my newsletter, blog, social media, etc. I shared this three-part article marketing strategy, but I realize that I didn't quite address her question about social media.
There are two ways that I use my articles as part of my social networking strategy, and thankfully they are both completely automated!
First, I set up Twitterfeed and now every single time I post to my blog it shouts the news out to my Twitter followers. As you set up your feed, be mindful of how Twitterfeed will display your blog post in each tweet. You have the option of including your blog name, description, etc., but remember that on Twitter you only have 140 characters to woo your readers. So keep it simple and just create the most compelling headline you can.
Second, EzineArticles automatically sends out a tweet for me every time I post a new article to my account. I set this up in my EzineArticles Author Bio (to update your bio, click on the Profile Manager tab in your EzineArticles account).
I've also set up my RSS feed in my LinkedIn and FriendFeed accounts so that my connections in those networks can read my latest blog posts. (Though I am not using either of these services very actively, LinkedIn a bit more than FriendFeed.)
By using article marketing to share content on Twitter that is pertinent to my ideal clients, I help them get to know what I have to offer. Combined with my personal tweets and active conversations with my network, Twitter is helping me expand my connections and grow my business.
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