Article endings: Send your readers on their way better than you found them

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

When your readers come to the end of your article, what do you want them to take away?

Whether you give them a list of actionable tasks to apply or one powerful question to ponder, aim to inspire some sort of change. That inspiration, that hope that they can actually make that change, solve that problem or take that step is what they will remember.

This is your opportunity to create and deepen a relationship so they can get to know you better and see if you are the right one to help them make that change.

Writing prompt: At the end of your next article, consider what change you would like to inspire. For six types of exercises you can use at the end of an article, please see Chapter 23 of The Customizable Style Guide for Coaches Who Write.