I've made no secret of my opinion that while not everyone needs to be a Content Master, to achieve success with content marketing you need to evolve beyond publishing one new piece of content per month (i.e., a monthly newsletter).
You'll still write that monthly article and send your newsletter, but in between you'll share additional content and communicate more frequently with those people who have joined your mailing list.
Here are three steps you'll want to take as you're planning the transition from a monthly newsletter to more frequent content via blog and email:
1. Prime your readers - Let your readers know about the upcoming change and what benefits they can expect (for example, more valuable content and more ways to access that content).
2. Prime your schedule - You'll need to spend more time on your content creation. Plan for where you will find that time, whether it's watching less television, batching your tasks or saying no to activities you really don't want or need to be doing anyway.
3. Prime your content - What are you going to be writing about? Use a blog post planner and/or the Content Strategy worksheet available in my upcoming content marketing guidebook.
Remember, you don't have to come up with original, earth-shattering content every time you publish a post on your blog. You can also comment on, revise or build on existing content from your own blog or elsewhere. I call that connective content.
You can read more about connective content in this blog post and in my upcoming content mastery guidebook. If you're a subscriber to the Content Mastery Guide weekly updates, look in my May 30th email for the call recording on that topic. If you want to be notified when I'm holding new calls about content marketing, subscribe now at the top right-hand corner of the blog.
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