The topic of last week's Small Business Buzz Twitter chat was Vacation Strategies.
While it's not a vacation, I AM looking ahead towards some down time from my business. That's because the Content Mastery Guide is relocating to beautiful Barrie, Ontario. That's right, Patch and I are moving!
Adding to the excitement (and a bit of stress) is that it's all happening relatively quickly towards the end of September. And there's a lot to do between now and then!
I knew that if I was going to keep up with my regular content marketing goals AND keep telling you about the new content writing solutions I'm putting together for you, I had better plan ahead.
First, I used Charlie Gilkey's blog post planner to plot out the categories I want to focus on over the next few months, and I filled in a few article ideas I'm already brewing for each category.
Then, I used his blog post calendar to put together a content strategy that laid out precisely which pieces of content will go out on which date. This document went beyond an editorial calendar, and helped me look at:
- The types of content I want to be sharing, both in this blog and with the members of the Content Mastery Action Club
- The best timing for each type of content, based on what's happening in my business
- The different resources and services that I offer, and how to weave my content strategy through all of these solutions so that the right people hear about them
The real bonus is that I'll be able to replicate this strategy long after I'm settled in Barrie.
How do you plan ahead when you know you'll be away from your business? Please comment below.
