Web content is information that you post online to attract, interact with and assist your prospective clients. It includes:
- Blog posts (like the one you're reading now)
- Articles (like this one)
- Newsletters (like this one, featuring a ghostwritten article I created with coach J. Val Hastings)
- Social media updates (like these)
- Online profile pages for social networks (like this one) and other sites
- Case studies (like this one, that I ghostwrote for coach Bill Burtch)
- Client stories (like these)
Web content goes beyond your brochure website that tells your visitors who you are and what you do. It engages your prospective clients in a conversation that is based on who they are and what they are dealing with.
It starts you out on the right foot by demonstrating your expertise and providing service right from the start - with valuable information they're looking for right now.
With high-quality web content, you can:
- Keep your website fresh, so you can get found online
- Keep your prospects interested, so you can make offers to help them
- Keep your all of your business relationships warm, so you stay "top of mind"
What if you don't know how to write these things?
Writing is a skill like any other. You can use the information and resources on the Content Mastery Guide website to learn how to write for the web (you'll even find support for getting it done), or you can focus your time and energy on serving your clients and building your business.
For you, writing may be a struggle, and so you may not be getting the results you could be. For a writer, it's a pleasure, plus you'll have a specialist who understands how to use web content as a marketing strategy that gets results. Why not let everyone do what they love?
If you're concerned about having someone else write on your behalf, check out my post about the ethics of ghost blogging.
If you'd like to spend more time doing what you love, check out these content marketing solutions or contact me directly.
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