I have a conundrum.
On the one hand, I just want you to get out there and blog, and more often - especially if your business is a service. Claim your expertise, just do it, stop procrastinating and certainly don't try to be perfect at it!
On the other hand, I want you to do it well! I want you to stand out from the people who are posting crappy content. I want content marketing to work for you!
So how can you raise your standards without crippling your confidence? Here are three ideas to get the conversation started, and I'd love to receive your comments below or by email.
- Take a stand for the quality of your content - Decide now that you will review ALL of your online communications before you publish or send. That includes emails, tweets, blog posts, newsletters, web pages, profile pages, etc.
- Decide what's important to you and hold yourself only to that - Commit to the basics of good writing by keeping an eye out for commonly misused words, typos and other errors. Start with the spellchecker, then read your work out loud to catch even more. From there, you can progress to more advanced writing skills.
- Compare to no one, learn from everyone - Start where you are and celebrate every single accomplishment - from seeing your work live on the page to receiving positive feedback from readers. When you come across a piece of writing that inspires YOU to act or think, use it as a writing lesson.
Does that help? Please leave your comments below (your spelling will not be graded).
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