While it may not be something you've paid much attention to, your blog categories are a very important part of your content marketing strategy.
Before you write, blog categories help you to generate balanced content in a variety of sub-topics of your main area of expertise.
When you're setting up your idea catchers, you may even create sub-folders or blank pages labelled with your category names - creating that space can help attract the ideas to fill it!
After you write, blog categories help both you and your readers to quickly find previous posts in a specific topic area.
Planning your blog categories allows you to create a body of work that tells a broader story - showing your ideal client what you know and what you can help them with.
In that sense, your blog categories are a natural extension of your brand, revealing what's important to you and what you stand for in your business.
Isn't it time to make the most out of your category list?
In preparation for this topic, I cleaned up my own category list and pared it down to 15. To avoid broken links or confusion, I'm going to tread carefully before I make any other changes.
I suggest you tread carefully as well, which is why we'll be discussing this as part of Thursday's Content Mastery Action Day presentation call:
Plan Your Categories, Grow Your Content
When: Thursday, October 14, 2010, 9:30-10:00 a.m. Eastern (in, out and on with your day)
Where: Conference call (CMG subscribers, watch your email for the call-in numbers)
Agenda:
- Three things to consider before naming your categories
- How to choose categories if you're starting fresh with a new blog
- How to work with the categories you already have
- How to clean up your categories if you've been blogging for awhile
I hope you can join us! To receive update emails from the Content Mastery Guide blog, including call-in details for these monthly presentation calls, please enter your name and email address at the top right-hand corner of the blog.
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