Something wonderful happened when I was on the phone with a client last week. We were only two weeks into our new weekly blogging schedule, and we were on the phone planning content for the following month. As we were sending some resources back and forth to each other by email, both of us noticed [...]
Archive for February 2011
I’m relatively new to using Facebook for my business, but I love how the new version of Facebook Pages allows me to participate in two distinct ways: Logging in as my personal profile, I can interact with friends and family, or follow companies that I have a more personal interest in as a consumer/greyhound lover/foodie, [...]
The other day, I met with a woman who happened to be an ex-journalism student. While we were chatting about how she might make the transition to online writing and blogging, I commented that she had a great starting point by already being a writer. To which she exclaimed, "Oh, I can write, but I'm [...]
Social Media Writing Sin #1 – Texting Like a Teenager Social Media Writing Sin #2 – Misspelling and Mistyping Social Media Writing Sin #3 – Keywording Instead of Writing Social Media Writing Sin #4 – Baiting and Switching Social Media Writing Sin #5 – Streaming and Spewing Like Retweet
Streaming Because social media is a conversation, it's easy to start writing as if everyone "out there" is actually "in here" – right in your brain, following along with your train of thought. Or, if they're not right "in here," surely they've been reading all of your conversations as they've unfolded – haven't they? Of [...]
There are two ways I've witnessed a "bait and switch" in social media writing: 1. An attention-grabbing headline with a story that fails to deliver I once clicked on a link to what sounded like a breaking news story. When I got to the page, I read all about how if there were such a [...]
If you've been reading this Content Mastery Guide blog for awhile, you know where I stand on search engine optimization (SEO). After all, this series is all about social media writing, and social media is all about building a network of people who enjoy reading and sharing your work with their networks. Yet, I also know [...]
It's no secret that I am committed to the quality of your content. And that includes the quality of your social media writing. Your social media posts have a job to do – whether it's to attract new followers who share your way of thinking, deepen your relationships with your community, or invite people to [...]
Yes, I know that it's difficult to say everything you want to say when social media platforms limit the length of your posts (on Twitter you've only got 140 characters!). Yes, I know that you want to capture your up-to-the-minute musings via your mobile device – and that you're only using your thumbs to do [...]
Featured Services
   |
Content Mastery Guide
Copyright © 2013 All Rights Reserved
Copyright © 2013 All Rights Reserved