Barbra asked for blog topic ideas for WriteaBio.com, saying, "It's not currently a blog but I want to add a blog component. My audience is anyone who needs to write a bio, which ranges from executives to tradespeople."
When I visited Barbra's site, I saw that it was indeed geared to people in a WIDE variety of industries. What do they all have in common? They're looking for a job, or some sort of career change.
And so a valuable topic for a monthly feature article might be job interview/meeting tips, e.g., confident communication strategies, the importance of non-verbal cues, preparing for your interview, or even hints about clothing and make-up/accessories.
Of course there's already been lots written about this topic, so be sure to put a creative slant on your posts. Try something like, "How job interviews are like ________," or "What _________ can teach you about job interviews."
In between those monthly feature articles, I'd suggest playing off the main topic with industry-specific suggestions that help people make the best impression in their particular field or industry.
And how about some case study examples from your customers? You already have some wonderful testimonials on the site - can you approach some of those people to do a more in-depth interview with you? Photos would also enrich these stories - especially if you can capture people "in action" at work.
For more connective content, you could also be combing newspapers and blogs for interesting stories about job interviews and career success stories, and playing off those from your own perspective and experience as a career coach.
Now that was a challenge - blog topic ideas for a site that doesn't have a blog yet! Thanks for playing along, Barbra - I can't wait to see what you do with them.
Do you need some ideas for YOUR weekly blog posts? You can submit your blog for consideration and I will write a post just like this one - but it will be about YOU, YOUR business and YOUR prospective clients.
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