Since last week's Wealthy Thought Leader conference (I attended via simulcast this year), I've been thinking about innovation. It started when we were watching a very creative presentation from Jennifer Lee of Artizen Coaching, when one of my colleagues declared that she's simply "not creative."
Then, we heard from Michael Port that as entrepreneurs, we are already being creative.
That brought me back to a question I asked previously about writing thought leadership posts: "Do you need to be a thought leader?"
If you're feeling pressured to come up with something new and exciting every time you post to your blog, no wonder you're having trouble keeping up.
Let's turn down this pressure cooker and take a reality check!
Consider your readers:
- Are they really expecting or wanting to read something innovative every time they hear from you? Or are they are looking for concrete and practical information that will help them solve whatever problem they're experiencing right now?
- Are they exposed on a daily basis to the newest work from all of your industry colleagues (like you are) or are you their only link to these ideas?
So relax, please. When it's time to write a thought leadership post, you'll know it (and here are some tips that will help). In the meantime, just keep building your mountain of content, one solid, boring, helpful post at a time.
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