Did you know that a 2010 IBM research study revealed that about 80 percent of corporate bloggers never post more than five entries? (Here's the gigaom story, via Joe Pulizzi.)

The Internet is littered with these abandoned blogs. If you have one on your site, it could damage your reputation and scare away potential clients who may think that you stopped blogging because:

• You're no longer in business
• You don't have any information worth sharing
• You don't care about your business or your clients
• You start things and don’t finish them 

None of that is true, but how do you get back on track once your blog has become a ghost town?

Just start again! It's as easy as one, two, three:

1. Step back and look at the big picture of your blog and consider why you're blogging in the first place. Think about the blog categories that intersect your own interests, passion and experience with the specific problems your ideal clients are trying to solve.
2. Rekindle your romance with your editorial calendar or start one. Don't let this be a source of pressure, rather use it as a guide to make sure that blogging gets its fair share of your work schedule. Blogging is a valuable marketing activity that WILL help you attract you new clients if you do it well and keep it up.
3. Explore the different types of blog content, by writing a combination of "how to" posts, thought leadership posts, connective content and personal posts (just make sure there's always a business reason for telling your personal story and that you're not confusing a business blog with a diary). 

If your blog is a ghost town or if you're hesitating to start blogging because you're not sure you can keep it up, check out the next Barrie Business Blogathon event. 

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Linda Dessau

Linda Dessau is the author of Write Your Way to More Clients Online. She is a business blogging expert, writer and editor, and the founder of Content Mastery Guide.

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