In their comprehensive and well-researched infographic (shared with permission), UK-based company Content+ share that 70% of consumers prefer getting to know a company via articles rather than ads.
It makes sense when you consider the alternative, as I shared in a previous post about why to write an article, not an ad. Ads can feel intrusive and come at us on their timeline, not ours. Information, on the other hand, is something we actively seek out.
Making it easier to get to know your prospective clients is just one of the many benefits of blogging. I’ve been tweeting about some of the others lately:
Which one of these benefits makes the most sense to you? If you’re already blogging, which benefit do you see happening in your own business? If you’re not blogging yet, which benefit is most appealing? Add your comments below or tweet your answer.