When you start blogging and then stop, it leaves a worse impression of your business than if you'd never started blogging in the first place.
Have you ever had this experience as a website visitor?
- Click. Services. This looks good, this might be just what I need!
- Click. About. Hey, you really seem to know where I'm coming from. You look like someone I'd like to do business with.
- Click. Blog. Hey, wait a second. All I see is a few posts from last month/year – what happened??? Are they still in business? Is something wrong with the website? Why didn't they fix it? Did they just stop writing? Do they leave other things unfinished?
Here's a video where I speak more about this issue:
Like it or not, a blog that's turned into a ghost town raises doubts about you, your commitment and your capability.
Will your blog turn into a ghost town?
Only time will tell, but check for these three risk factors:
- You started with no blogging plan. You had the best intentions to blog every month or every week, and assumed that would just happen. Maybe you've planned out some of your content, but did you make time in your schedule for the brainstorming, drafting, writing and editing that are all part of the writing process?
- You're a perfectionist. You're not sure your posts are good enough, so you don't post them. Are you pressuring yourself to produce brand new, mind-blowing original ideas in every post?
- You're brand new at this. Blog writing is a skill like any other. It takes time, effort and practice, and so you can either study (this Content Mastery Guide blog is a great place to start!) and apply what works, ask for help or hire someone to do it for you (hey, we do that!).
Do any of those sound like you? Check out my Ten Secrets for Blogging Consistently and keep your business blog alive!
Linda Dessau is the author of Write Your Way to More Clients Online. She is a business blogging expert, writer and editor, and the founder of Content Mastery Guide.
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