In a series of posts over at the International Organization of Nutritional Consultants (IONC), I’ve been writing about how nutritionists can use blogging to attract new clients.
First I showed you how to get started, and now we’re looking at four different types of blog posts you can use to keep writing week after week.
A weekly post? That sounds way too hard! I understand. That’s why I suggest you aim to write just ONE feature-length post every month, where you teach your reader how to do something.
In the other three weeks, experiment with other types of posts that may be quicker and easier for you to put together. Let’s start with the personal post.
There are a lot of other holistic nutritionists out there, but that doesn’t make you competitors. You each have ideal clients who will be drawn to your particular set of life experiences and personality.
Blogging is the perfect place to let your unique style shine through. Personal posts are the ones only you can write, as opposed to the generic topics you might find on dozens of nutrition blogs.
There is nothing wrong with sharing a personal story on a business blog. It’s important to show potential clients your human side, since we all do business with those we know, like and trust. This is especially true for intimate services like nutrition counselling.
Use your own stories of failure and success to form a deeper connection with your audience, and reinforce the principles you teach in your business. I once wrote about a mishap in the kitchen to remind readers to keep a pad of paper handy for new blogging ideas.
A personal post may incorporate elements of a how-to post, like this one where I featured my own beloved greyhound Patch in a post about blogging consistently. Or it could be purely personal, like how Joy McCarthy and her team share their personal resolutions in this New Year’s post.
If you missed the first post in this series, visit IONC to read How to Write a How-To Post For Your Nutrition Blog. Stay tuned to learn about two other types of posts, including one that lets you lean on other people to feed your own blog.
When you put them all together, you’ll have everything you need for an interesting variety of blog posts all month long.
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