I wrote it because I disagreed with the "low carb" diets that a lot of people were talking about. I wanted to let people know there was another way that I feel is a healthier choice.
Andrea Lee, the author of Multiple Stream of Coaching Income, taught me the importance of standing up for something in my business, in my writing and in my marketing. By making a BOP (bold, outrageous and provocative) statement, you can stand out from the crowd and get noticed.
And the more you stand strongly in your beliefs, the easier it will be for the RIGHT clients to find you; the ones whose values and beliefs are well-matched to yours.
I think Stacey Hall and Jan Brogniez explain it best with their lighthouse test. Click on "Take the Lighthouse Test", which you'll find on the right-hand side of the page just above the picture of the lighthouse. [Update December 8, 2012: The test is no longer available from that site, but I did find it here on the Perfect Mate page.]
Quick Writing Prompt: What have you seen in the newspaper, on television or out and about in your community that you disagree with? Write about it, offering your perspective and experience. Or on the flip side, what important issues that you feel strongly about aren't getting enough air time? Put pen to paper and take a stand!