The term "pink spoon" was coined by Andrea Lee, and was inspired by the popular ice cream store that hands you a little pink spoon and lets you sample some of their 31 flavours.
A pink spoon is a valuable product such as an article, tips sheet, special report or e-course. You offer this item to your website visitors in exchange for their email address and permission to contact them later with more information about your products and services.
Many clients have used my help to prepare a pink spoon for their website. Some already had some content (e.g. blog posts, newsletter articles, emails they'd written to clients or assorted ideas they'd collected over time), and just needed some editing help to pull it all together.
Others used my ghostwriting services and I coached the content right out them!