A client asked me to do some research into storytelling as a writing tool, and I started with the book "Never be Boring Again" by Doug Stevenson. I had remembered Doug because I’d subscribed to his email newsletter years back, and I always liked what he had to say. Though the focus of the book […]
Archives for July 2007
Make your Website Work for You: Top 5 Ways to Turn a Curious Visitor into a Loyal Repeat Customer
Specialize. You can’t be everything to everyone. Choose a “niche” group, envision your ideal client, and write your website copy directly to them. Attract. Bring traffic to your site with high-quality, professional articles featuring valuable information that addresses the needs of your niche group and ideal client. Then keep them at your site longer with […]
From the Podium to the Page
An inspirational speaker, who is a client of mine, has been making great use of my "You Talk, I'll Write" article service. As a speaker, he's obviously great at creating amazing content that inspires and motivates others into action, but he hasn't been taking advantage of article marketing to drive traffic to his website and […]
Five Things to Remember When the Imposter Syndrome Sets In
If you're hesitant to put your thoughts down into an article, special report or e-book, it might be because there's a voice inside of you saying, "Who do you think you are, some kind of expert? Hah!" I know this situation intimately, since that same thought or one like it pops into my head at […]