I shared in an earlier post about some research that Jerry Stevenson cited in a presentation about business blogging. A global study found that "a person like me" has become the most credible source of information.
That reminded me of some other research I'd come across recently about credibility.
Stanford University's Persuasive Technology Lab came up with these guidelines for web credibility, essentially a Top 10 list (I LOVE IT!) of ways to improve your credibility via your website.
Quick Writing Prompt: Measure your own web site against Stanford's Top 10 list. How did you do? What change will you start working on first?