Last week I attended an “un-conference” about social media. There was a lot of information and opportunities packed into a few short hours (http://talkischeap.pbwiki.com/Schedule).
One speaker, Rick Spence of the Canadian Entrepreneur blog, spoke about blogs versus print. I really liked a lot of his points, and it (almost) got me excited enough to rush home and start blogging more regularly. Really, it almost did 😉
I liked what he said about how blogs enable the reader to drill down and read more once they stumble upon a blogger they like, and because most blog posts include links, the reader can also follow through immediately to do more research into the subject they’re interested in.
Another blogger, Terry Fallis, told the story of how he used a blog (and other social media tools, such as a podcast and Facebook) to drive demand for a book before it was even published. It seems to have been a very successful experiment!