Too often there’s a disconnect between what we want to sell and what our ideal customer is looking to buy. I’ve heard marketing experts share that we need to, "sell them what they want, so we can then give them what they need." For example, even though we know, as coaches, that people need life […]
Archives for January 2008
Editing clients Cecile and Cindy asked me to add some "pizzazz" to their book announcement. They wanted it to appeal to both the media and potential contributors to their book. I used a traditional press release format, but kept both audiences in mind. They've given me permission to share the results with you. When I […]
At the end of a work day, I like to reflect on how well I allowed success (money, prosperity and abundance) to flow into my life. Did I attract it? Did I stand tall like a lighthouse and shine out a unified, confident message about who am I and what I do, so that the […]
I came across this helpful link when doing some research for a client: http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/index.html Websites, blogs, magazines and books are great places to look for ideas and trends. And be sure to always give credit where credit is due.