I recently worked on two very different white papers for two very different clients. What's a white paper? According to Michael Stelzner, White Paper Expert, "A white paper is a persuasive document that usually describes problems and how to solve them. The white paper is a crossbreed of a magazine article and a brochure. It […]
Archives for February 2008
The Toronto Star published an article about coaching on Tuesday, February 20, 2008. The article, "Life coaches: Personal trainers of the psyche," was written by David Graham.
The latest tweaks to my elevator pitch came as a result of reading these words from Michel Neray of Essential Message, reprinted in adherence to the reprint agreement: "Is context clouding your message? If you're like most people, you feel the need to give people the context of what you're saying before telling them the […]
Last week I had the chance to sit down with Linda Horowitz, Professional Author’s Assistant. We spoke about what she does to support authors, and some important things authors should think about. Here are three key points I took away: 1. If you’re aiming to publish your book in print format, the book should be […]