In her article, Telling a Good Story, blogger Michelle Miller (of Wonder Branding: Marketing to Women), tells us how three big companies have used authentic and consistent storytelling as a marketing strategy, and describes the positive results they've gotten.
People love to hear stories, and Miller also makes the point that as consumers we love to feel "in the know" about what's behind the brand, company or service professional we're dealing with.
In another post at GrokDotCom, Michelle shares her own hilarious story about going into the garage for a hammer (and later pulling the hammer out of the fridge) to illustrate a key reason that female shoppers sometimes abandon an online purchase before they're finished (read the story).
In my blog post, Look Around and Make Connections, there are a few other examples of how a quirky personal story can help make your point and keep readers coming back.
Writing Prompt: Your readers want to hear more about what goes on behind-the-scenes of your business. Let them in by sharing a story.