Kristen Beireis is in the midst of re-branding herself and her company, from virtual assistants to marketing implementation specialists.
Part of this process was creating a new pink spoon that would demonstrate Kristen’s expertise and answer a need in the coaching industry.
I think she was bang on with the topic she chose – social networking. Who hasn't wondered about how to start, what to post or where to draw the line between your business and personal lives? Kristen answers all of this and more.
My first job was to restructure the paper so that it had three very clear main ideas. Then I needed to maximize its readability by applying some of the writing guidelines from the Style Guide.
When I asked her what it was like to work with me on this project, Kristen (a repeat editing client) replied:
"Thanks for the edit, Linda. It feels much more cohesive and you even spiffed up the language a bit to sound more professional. I’ve never had so many people clammering to get a report. I’m getting more subscribers than I ever have before. In fact, in the first three weeks after I released the edited version of this report, I had 28 people sign up and confirm their subscription to my newsletter. And that doesn’t include those who haven’t confirmed yet. With my old report, I was lucky to get 4 verifications in one month. This is a big change!"