Have you ever played a song on the piano, skated across an ice rink, rode a bicycle, put on makeup or cooked an omelet? Even if you haven't done all of those things, I'm sure you've done at least one or two of them. But can you guess what they all have in common?
These are skills that take practice. No one does them well the first time they try. Article marketing requires skills just like these, which you can learn, practice and improve.
Here are the three top skills that will help you to make article marketing magic and grow your business:
In today's blog post we will explore the first skill, and then stay tuned for future posts in the Article Marketing Fundamentals series.
Article Marketing Skill #1 – Clairvoyance
Imagine your ideal client, just rising to start her day. It was another restless night, worrying about the issue that's been bothering her for months now. She doesn't want to spend another night like that, so she searches online for an answer to her problem.
The question is – is she going to find that answer from you? Do your articles – especially the titles – use the same language that she would be typing in to the search box?
Article marketing cannot work for you if your prospective clients never read your articles. And they can't read them if they don't find them. And they won't find them if you're not writing about what they're looking for.
To cultivate the skill of clairvoyance, tune in at a deeper level in conversations with your clients, prospects, colleagues and friends. How do they describe the problems that you solve? How do they describe the solutions they're looking for?