Article Marketing Skill #3 – Creativity
If your article was relevant enough to attract her attention, and written clearly enough to keep it, chances are that your ideal client clicked through to your website. Hopefully, there was a pink spoon waiting there for her, and so she joined your mailing list.
Now she'll be receiving your articles directly by email. But will she open them? Will she send them to others? Will she make the leap from your site to a sale?
If you continue to send her relevant, well-written articles, she'll probably keep reading them. But to keep her attention and really stand out as the solution she needs, you're going to need a little extra oomph.
Here's where you can distinguish yourself from similar products and services, by showing her your personality – your quirks, your strong opinions, your likes and dislikes, and a peek behind the scenes of your business.
Warning: Being more creative and quirky in your writing means that some people (gasp!) won't like you. If you try to please everyone, you won't attract anyone. What makes this person your ideal client is that she "gets you." She speaks your language and you speak hers. So speak up!
As well, open your mind to creative ways you can get your information across by making unique connections. What can your daughter's finger paints teach your readers about marketing? How do today's news headlines reinforce the point you were making in your last coaching session?
Successful article marketers apply these three key skills (clairvoyance, clarity and creativity) and receive magical results as a result. But it didn't happen overnight. They had to learn and practice these techniques, and you can, too!