Your readers want to know that you're a real person, beyond your business and the products and services that you offer. After all, how can you help them with their life if you don't seem to have one? (Notes to self: (1) Get a life (2) Write more Personal Updates posts.)
The opening section of your ezine is the perfect place to give your readers a glimpse into your personality and maybe even your personal life. But what if you don't want to get too personal? Some people just aren't comfortable posting pictures and details about their family or pets.
You know I'm not one of them! Here's a recent picture of my beautiful girl Chyna, surrounded by some of her favourite things:
For some personal topic suggestions, it's Plinky to the rescue! According to their website, "Plinky makes it easy for you to create inspired content. Every day we provide a prompt (i.e., a question or challenge) and you answer. We make it simple to add rich media and share your answers on Facebook, Twitter and blogs."
CEO and founder Jason Shellen used to work at a little place called Google, so I'm sure he knows a thing or two about what makes a good web application. [Update December 24, 2012 – Jason Shellen is no longer involved with the site.]
Writing prompt: If you're looking for ways to get more personal (but not TOO personal) in your writing, give Plinky's writing prompts a try.