There are several reasons why client stories are so much more effective than a simple description of your services, or even than a straight testimonial. Stories are engaging. They allow room for background, drama and time for the reader to really settle in and want to know more. Stories are evidence. Stories show your reader […]
Archives for February 2010
A heartfelt thanks to my coach, Charlie Gilkey, who has walked with me through this process of launching the Content Creation Capsule. What did that support do for me? I did more than I would have done otherwise – I've never written five new blog posts in one week before, but I did it! I […]
[Update December 31, 2012 – Some of these articles are no longer available – I’ve removed the broken links.] To celebrate the launch of the Content Creation Capsule, last week I embarked on an impromptu whirlwind blog tour. Here are the links to my five posts, as well as Twitter links for my gracious hosts: […]
Find out how in my new FREE video – 7 Secrets of Content Marketing Success.