If you’re only publishing your content in one place, it may be just as pointless as not writing at all. Some people rarely open email newsletters, but they’ll click on a link in Twitter or Facebook. Other people have social network accounts but never log in.
By sharing your content across different forums, you’re giving your readers the choice of where and how to enjoy your work. Now that’s a personal touch.
START NOW by integrating your online services and applications, or have someone do it for you. For example, with AWeber (my affiliate link), you can automatically tweet a link to view your newsletter online. You can also populate a newsletter automatically with links to your newest blog posts, with the Blog Broadcast feature. If you publish a blog on Typepad or WordPress, you can automatically share a link to each new post on Twitter, Facebook and LinkedIn.
[Update October 10, 2016: I’ve since come to understand that just because you can automatically generate links on social media, doesn’t mean that you should. Instead, craft unique messages that respect the culture of each platform, and preschedule them at staggered times through the week so you don’t appear like a robot.]
That brings us to the end of this 7-part Content Creation Manifesto. If it resonated with you, please keep in touch by signing up to receive weekly email updates from the Content Mastery Guide blog and leave a comment below.