Other posts in this series:
How to Get Started with Content Marketing, Part One
How to Find Your Groove as a Content Marketer, Part One and Part Two
The Evolution of a Content Master, Part One and Part Two
In Part One, we talked about the prerequisites of this first stage of the content marketing journey – have you got those crucial tools in place? We also went over the process of finding your audience, developing your core content and practicing your writing skills.
There are a few other things to consider on the road to content mastery, so let's jump right in.
Building on your basic content marketing platforms
- Targeted website – As you learn more about the people you consider to be your ideal clients, you'll be able to tweak the language on your website to address their specific needs. They will feel understood, welcomed and supported once they find their way to your online office.
- Basic pink spoon – An important addition to your website will be a pink spoon, a free taste of your expertise and coaching style, delivered electronically as a downloadable document (or audio/video file). To access the pink spoon, visitors enter their name and email address, and agree to hear from you again.
- Blog – As your audience becomes more clearly defined, launching a blog is a natural way to increase your contact with them and provide different types of content.
Where might a Content Starter look for support?
If you're a writer, start getting to know some virtual assistants (VAs) who are willing to work on smaller, one-off projects while you're still building your business and managing your cash flow.
In most cases, it makes good sense to hand over the whole job of publishing your monthly newsletter instead of spending the time to do it yourself. You can earn more in that time than you will pay your VA.
If you're a talker, and you know that you're never going to have the time, patience or aptitude for writing, get started now with the tools that will allow you to create great written content with your voice. With Audio Acrobat, you can record your thoughts and share the file with a VA or transcription service.
Or try Dragon Naturally Speaking and watch your words appear on screen immediately as you speak.
For additional support, contact me to learn more about our services.
What's next for you as a Content Starter?
Once you're comfortable generating one new piece of content each month, you can move up to the level of Content Marketer. This next post will help.