Style Guide reader Lee Strauss asked: My audience are Australian and American. Should I use American spelling or British spelling?
Great question! Here's what I replied:
Thanks for your question, Lee. It's a tricky point, especially when your clients are in different countries.
In the Style Guide I say that it makes sense for Canadians (and other non-Americans) to use American spelling since so many of our clients are American.
However, since then I've taken on the role of Editor for VOICE, the newsletter of the International Association of Coaching, and I love their approach of publishing each article with the spelling conventions of the author's home country.
So now I mostly stick with Canadian spelling, as a proud Canadian.
For me this also relates to the willingness to stand out and be who you are, even if someone else may think that is "wrong" (like the VOICE reader who wrote to point out my spelling error of the word honour).
Note that you'll see plenty of examples of both American and Canadian spelling on my blog and website – this is definitely an instance where I have not always been consistent. And an example of how a blog is a public record of our evolution as writers and entrepreneurs.