In a recent chat with trust marketing expert Kristen Beireis, we discussed how blogging is such a good tool for people who provide a service. Here are the top five reasons to be blogging (and more often):
Content marketing works. By giving prospective clients a taste of what you think and how you help, you help them get to “know, like and trust” you and see that you are a good match to meet their needs.
You like to write. Of course you can get help with this task (wink, wink), and of course you can learn how to do it better (nudge, nudge). But if you're someone who naturally likes to write, then blogging will be a pleasurable task that never feels like “marketing.”
You love to help. Obviously you provide a service because you like to help other people grow, improve, learn and change. Providing valuable suggestions and solutions via your blog is just another extension of that helping activity.
You have a creative side. Maybe you don't get to use it all the time in working with your clients or managing your business activities, but it's there and just itching to get out. From the different types of content you can write to the multitude of blog design options, blogging gives you a creative way to grow your business and serve your clients.
You have more time than money. Blogging is a very inexpensive way to attract people to your website where they can join your community, enter your marketing funnel and sign up for your services. And there are smart ways to manage your article writing time.
If you've never considered blogging, please look over these reasons again and see if they make sense for you. If you're already using writing as a marketing tool, e.g., sending a monthly newsletter, consider making the shift from newsletter to blog.
Please let me know if you have any questions about how to get started with blogging.