One of the reasons I've heard for not having a blog is: "I can barely keep up with my monthly newsletter, how would I ever manage a blog?" Here are two ways that posting to your blog 2-5 times per month will actually make your monthly newsletter easier: 1. Your content will already be done. It's […]
Archives for July 2010
Even when YOU don’t want to write, THEY still want to read
This post is not about fear (although it kind of is) and it is not about urgency (although it kind of is), it is about perspective. When I choose not to write (yes, I'm definitely writing this post for all of us – since I have an unfinished book on the go at this moment), […]
Is your business a service? Top 5 reasons to blog (and more often)
In a recent chat with trust marketing expert Kristen Beireis, we discussed how blogging is such a good tool for people who provide a service. Here are the top five reasons to be blogging (and more often): Content marketing works. By giving prospective clients a taste of what you think and how you help, you […]