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Archives for July 2010

Content mastery myth: If you can’t keep up with your newsletter, you can’t handle a blog

July 12, 2010 By Linda Dessau

One of the reasons I've heard for not having a blog is: "I can barely keep up with my monthly newsletter, how would I ever manage a blog?" Here are two ways that posting to your blog 2-5 times per month will actually make your monthly newsletter easier: 1. Your content will already be done. It's […]

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Filed Under: Content Marketing Model

Even when YOU don’t want to write, THEY still want to read

July 9, 2010 By Linda Dessau

This post is not about fear (although it kind of is) and it is not about urgency (although it kind of is), it is about perspective. When I choose not to write (yes, I'm definitely writing this post for all of us – since I have an unfinished book on the go at this moment), […]

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Filed Under: Writing Prompts

Is your business a service? Top 5 reasons to blog (and more often)

July 5, 2010 By Linda Dessau

In a recent chat with trust marketing expert Kristen Beireis, we discussed how blogging is such a good tool for people who provide a service. Here are the top five reasons to be blogging (and more often): Content marketing works. By giving prospective clients a taste of what you think and how you help, you […]

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Filed Under: Benefits of Blogging, Content Marketing Model

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About Linda

Linda Dessau started writing for the web in 2003, turning several collections of her own articles into self-published books. Since 2005 she's helped hundreds of clients with writing projects ranging from 350-word blog posts to 60,000-word books... Read More…

Recent Posts

  • The Top 3 Things I Want You to Remember About Blogging
  • How to Finish the Blog Posts You Start
  • Who Wins When Health and Wellness Associations Blog Well?
  • What Makes Someone a Wellness Expert? An Interview With Wellness Magazine Publisher Jamie Bussin
  • What First Things First Means for Wellness Blogging

Blog Topics

  • Attracting Local Clients
  • Benefits of Blogging
  • Blog Topic Ideas
  • Blog Planning
  • Blogging Basics
  • Blogging Consistently
  • CMG Guest Posts
  • Content Curation
  • Editing Tips
  • Social Media
  • Writing Tips

 

 

 

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