As I'm getting ready for the big move from Toronto to Barrie, one of the tasks on my list is to sign up for a "peak saver" program with the electricity company. I want to make sure I'm doing everything I can to reduce my energy footprint (as well as save costs!).
That got me thinking about the "three Rs" and how they relate to content marketing.
Reduce – You can practice this concept in a couple of ways. First of all, make sure you reduce the number of ideas in an article or blog post so that you're left with ONE main topic and some supporting points.
Next, reduce your personal energy output by batching your tasks for maximum efficiency. For example, if it's "brainstorming time," and you're in the flow of new ideas and creativity, stay with that instead of trying to switch back and forth to other types of tasks.
Reuse – Revisit topics you've covered before, by updating them, combining them with links to other relevant posts, or demonstrating the ideas with a story from your own experience or your client work.
Recycle – Recycle your content into a new format. For example, tweet about your blog post or expand it into a longer article for your newsletter. Or take your email newsletter and turn it into a printed handout you can bring to a face-to-face networking event.
How do you reduce, reuse or recycle your content? Which of these ideas would you like to try? Please leave a comment below.