There is a lot of competition for your readers’ attention. They’re busy, they’re distracted and they just want what they want – NOW! And that includes information about your area of expertise.
So you’ve written a great article, but now what? How do you get your subscribers to open that email, your social media followers to click on that link or those website surfers to land on your website?
A captivating title is crucial.
Previously, I suggested you be keyword rich and creative in your article titles. My main point was: Ideally, your titles will be rich enough to show up in front of hundreds of people, and creative enough for your ideal readers to self-select and click through.
We’re going to delve into this topic on November’s Content Mastery Action Day presentation call.
What: Title Teasers, Powerful Questions and Catchy Keywords
When: Thursday, November 11th, 2010. 9:30-10:00 a.m. Eastern (in, out and on with your day)
Where: Telephone conference line – CMG subscribers, watch your emails for call details.
Content Mastery Action Club members will also have the opportunity to join me at 1:30 p.m. to play The Name Game and hear a special guest expert answer your questions about SEO. Watch your members-only emails for more details.