"Imagine someone hiring you after falling in love with your writing style, only to find you entirely different in person!" – from Write Your Way to More Clients Online (Part One: Plan Mindfully)
On Thursday's call with choice, the magazine of professional coaching, Publisher Garry Schleifer was doing triple duty – he was my gracious host on the call, he was listening for writing tips for his own content marketing efforts, and he was managing the Facebook fan page where listeners were posting questions.
Pam Strand asked, "What are some tips for keeping [your] writing consistent with your brand?"
I shared that I had spoken earlier this week with a team who were redoing their website. It felt to them like they needed permission to move away from the crisp, professional and utterly generic language of their current site.
While I always encourage people to write with the same language your ideal client would use, it should be natural and authentic for you as well.
Maybe you are a member of your own target market, or maybe you're just looking to attract clients who are a natural fit. But how will you know if you speak the same language if you're trying to sound like someone you're not?
Writing prompt: To match your writing with your brand, consider what you want people to think of when they hear your name, or the name of your business. Look online for examples of others who write in that style. Then practice applying those techniques to your own unique ideas, topics and expertise.