Want to write more and better blog posts this year? Then I will plan out my writing time and topics. I will write masterfully, always pausing to step back and ask, “How can I make this even better?” I will read my writing out loud before I send or publish. I will publish more frequently […]
Archives for January 2011
If you want to post new content more frequently (I recommend 2-5 times per month), I’m going to suggest that you develop a daily blogging habit. Stop. Breathe. Don’t worry. It’s not what you think. I do NOT want you to post every day. For most people, that’s an unrealistic goal, and not necessary for […]
“The human animal differs from the lesser primates in his passion for lists.” – H. Allen Smith, American Journalist Preparing for next week’s call, “How to Write a Better List,” I stepped back to reflect on why lists are such a popular format for blogs and articles. Here are my conclusions, some of which I […]
Content marketing is most effective when each piece of content addresses one specific question or challenge that is important to your ideal client.