Streaming Because social media is a conversation, it's easy to start writing as if everyone "out there" is actually "in here" – right in your brain, following along with your train of thought. Or, if they're not right "in here," surely they've been reading all of your conversations as they've unfolded – haven't they? Of […]
Archives for February 2011
Social Media Writing Sin #4 – Baiting and Switching
There are two ways I've witnessed a "bait and switch" in social media writing: 1. An attention-grabbing headline with a story that fails to deliver I once clicked on a link to what sounded like a breaking news story. When I got to the page, I read all about how if there were such a […]
Social Media Writing Sin #3 – Keywording Instead of Writing
If you've been reading this Content Mastery Guide blog for awhile, you know where I stand on search engine optimization (SEO). After all, this series is all about social media writing, and social media is all about building a network of people who enjoy reading and sharing your work with their networks. Yet, I also know […]
Social Media Writing Sin #2 – Misspelling and Mistyping
It's no secret that I am committed to the quality of your content. And that includes the quality of your social media writing. Your social media posts have a job to do – whether it's to attract new followers who share your way of thinking, deepen your relationships with your community, or invite people to […]