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Archives for February 2011

Social Media Writing Sin #5 – Streaming and Spewing

February 11, 2011 By Linda Dessau

Streaming Because social media is a conversation, it's easy to start writing as if everyone "out there" is actually "in here" – right in your brain, following along with your train of thought. Or, if they're not right "in here," surely they've been reading all of your conversations as they've unfolded – haven't they? Of […]

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Filed Under: Social Media, Writing Tips

Social Media Writing Sin #4 – Baiting and Switching

February 9, 2011 By Linda Dessau

There are two ways I've witnessed a "bait and switch" in social media writing: 1. An attention-grabbing headline with a story that fails to deliver I once clicked on a link to what sounded like a breaking news story. When I got to the page, I read all about how if there were such a […]

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Filed Under: Social Media, Writing Tips

Social Media Writing Sin #3 – Keywording Instead of Writing

February 6, 2011 By Linda Dessau

If you've been reading this Content Mastery Guide blog for awhile, you know where I stand on search engine optimization (SEO). After all, this series is all about social media writing, and social media is all about building a network of people who enjoy reading and sharing your work with their networks. Yet, I also know […]

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Filed Under: Social Media, Writing Tips

Social Media Writing Sin #2 – Misspelling and Mistyping

February 4, 2011 By Linda Dessau

It's no secret that I am committed to the quality of your content. And that includes the quality of your social media writing. Your social media posts have a job to do – whether it's to attract new followers who share your way of thinking, deepen your relationships with your community, or invite people to […]

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Filed Under: Editing Tips, Social Media, Writing Tips

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About Linda

Linda Dessau started writing for the web in 2003, turning several collections of her own articles into self-published books. Since 2005 she's helped hundreds of clients with writing projects ranging from 350-word blog posts to 60,000-word books... Read More…

Recent Posts

  • The Top 3 Things I Want You to Remember About Blogging
  • How to Finish the Blog Posts You Start
  • Who Wins When Health and Wellness Associations Blog Well?
  • What Makes Someone a Wellness Expert? An Interview With Wellness Magazine Publisher Jamie Bussin
  • What First Things First Means for Wellness Blogging

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