Do you ever gaze wistfully at the comments section beneath your blog post, wishing there were more? You might be missing the big picture.
I used to feel this way as well. While I appreciate (and respond to) each and every comment I’ve received, let’s face it, they tend to be few and far between.
I’ve learned to consider these three crucial questions when it comes to comments and community:
Are they comfortable with technology? Are they confident about voicing their personal opinions publicly? Or do they prefer to express their support more anonymously?
2. What is the nature of your business or service?
Is it something people would naturally rally around and want to publicly declare that they’re a part of? One of the main reasons I transitioned the Content Mastery Action Club into the Content Mastery Magic Packages was that I realized people may not necessarily want to advertise that they’re using an editor and getting help with their writing.
Some businesses are more of a natural fit for building community, such as:
- Escape from Cubicle Nation (people who share a common dream)
- Unmarketing (people who want to be connected to Scott’s “revolution”)
- Chronic Babe (people who often feel invisble and unsupported)
3. What results ARE you seeing?
Research from the inbound marketing specialists at HubSpot revealed that blog articles play a role in every aspect of the buying process. And while community and “social proof” is part of that, it’s only part.
In the end, what’s most important is whether or not you’re making the connection with the individual readers who are meant to become your clients. Are they calling? Are they emailing? Are they responding to your efforts to reach them?
And are you bringing in the funds you need to continue providing your helpful services to those who need them?
Is it nice to get a lot of comments? Definitely! Is it the only measure of success? Definitely not. So instead of judging your blog by how many comments there are, get your focus back where it belongs – consistently publishing helpful, valuable information to the ideal clients you are trying to attract.
P.S. Still bummed out because you’re not getting enough comments? Check out Michelle Shaeffer’s slide show, “Top 10 Reasons I Haven’t Commented on Your Blog (Yet).” Thanks to Melanie Kissell from Solo Mompreneur who shared this resource via Denise Wakeman’s Online Visibility Boost for Entrepreneurs group on LinkedIn.