“Introverts have natural advantages to finding clients and making money online . . .” – Denise Wakeman
The above quote comes from the sign-up page for Denise Wakeman’s Visibility for Introverts program. We chatted briefly about the enthusiastic response to her offer, and how it really seems to have struck a nerve with so many business owners.
In my July 2010 blog post, Blogging: Passive marketing, or an introvert’s dream come true?, I discuss how even though blogging seems like a passive activity, for an introvert it’s actually an ideal way to actively engage with prospective clients and a wider network.
For introverts and other shy networkers, the benefits of blogging don’t stop there. The skills and practices you apply to be an effective blogger will help you build confidence in all aspects of your business.
- You’ll feel like an expert – Once you start compiling a collection of relevant and valuable blog posts, you’ll be able to see your expertise in black and white.
- You’ll have (and be) a conversation starter on social media – Best of all, by sharing your blog posts with links and “teasers,” you’ll be starting or joining conversations about the exact topics your ideal clients are interested in.
- You’ll know that your website is always on call – With blog posts available on your website, prospective clients can always learn more about you – and how you can help them. As long as you keep your blog up to date with relevant information, you can trust that your website is making a good first impression.
- You’ll clarify your ideas and marketing messages – As Jeff Korhan points out in this blog post about the business of professional speaking, “When you aren’t speaking [marketing/networking], you should be writing,” because “blogging polishes your ideas.” Blogging can give you sound bytes to use for media, networking or talking to prospective clients. This will be a really helpful head start if you’re usually shy in these situations.
- You’ll have the seedlings of a book – You can put your blog posts together to create a book, special report or other writing project. It’s no accident that the word authority begins with author. Having your ideas in print is a great confidence booster and will also bring higher respect and credibility from others.
So while you’re revelling in the new ideal clients you’ll attract with your blog content, be sure to also enjoy these confidence-boosting benefits of blogging.
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