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Why article marketing takes the prize

July 17, 2009 By Linda Dessau

There are so many ways to get attention and attract new clients for your service-based business.  So how do you know which is the right one for you? As you’ve guessed from the title of this article, I’m already quite biased about the answer. Ads, cold calling and speaking, oh my! Radio and television ads […]

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Filed Under: Article Marketing Fundamentals, Benefits of Blogging, Content Marketing Ideas

Business Week Says: Educational Marketing (Writing) SELLS

November 4, 2007 By Linda Dessau

Thanks to Dina Lynch at ADR Practice Builder for pointing to this great article on her blog. It’s all about how educating your target market with valuable written information they is a MUCH more effective marketing strategy than talking directly about YOU and why they should hire you to help them. Education-Based Marketing Sells, by […]

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Filed Under: Benefits of Blogging, Content Marketing Ideas

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About Linda

Linda Dessau started writing for the web in 2003, turning several collections of her own articles into self-published books. Since 2005 she's helped hundreds of clients with writing projects ranging from 350-word blog posts to 60,000-word books... Read More…

Recent Posts

  • The Top 3 Things I Want You to Remember About Blogging
  • How to Finish the Blog Posts You Start
  • Who Wins When Health and Wellness Associations Blog Well?
  • What Makes Someone a Wellness Expert? An Interview With Wellness Magazine Publisher Jamie Bussin
  • What First Things First Means for Wellness Blogging

Blog Topics

  • Attracting Local Clients
  • Benefits of Blogging
  • Blog Topic Ideas
  • Blog Planning
  • Blogging Basics
  • Blogging Consistently
  • CMG Guest Posts
  • Content Curation
  • Editing Tips
  • Social Media
  • Writing Tips

 

 

 

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