There are so many ways to get attention and attract new clients for your service-based business. So how do you know which is the right one for you? As you’ve guessed from the title of this article, I’m already quite biased about the answer. Ads, cold calling and speaking, oh my! Radio and television ads […]
Business Week Says: Educational Marketing (Writing) SELLS
Thanks to Dina Lynch at ADR Practice Builder for pointing to this great article on her blog. It’s all about how educating your target market with valuable written information they is a MUCH more effective marketing strategy than talking directly about YOU and why they should hire you to help them. Education-Based Marketing Sells, by […]