You have great information to share, that will help people and make a difference in their lives. Writing high-quality content and publishing it consistently is a good start, but it's not enough. You also need to make sure your content is seen, read and absorbed by as many people as possible. It's important to recognize […]
So you're blogging, tweeting and updating and you're growing your numbers of friends, fans and followers. Yet you're discouraged by the lack of concrete results (i.e., more clients and sales) and you're not sure that content marketing is worth the HUGE effort it seems to take. Before you give up completely, have a look to […]
While it may not be something you’ve paid much attention to, your blog categories are a very important part of your content marketing strategy.
As I was tooling around Barrie this morning taking care of some last minute details before the move, I was reminded of a great article I once read. It used the analogy of a GPS system for how to get through the inevitable twists and turns of life. What do you do when life throws […]