Content Mastery Guide

Editor and Ghostwriter

The Best Experts Are Not Always the Best Bloggers – Ghost Blogging Tips and Tricks

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Want a vibrant and busy blog but don’t have the time or talent to write posts yourself? Ghost blogging may be the answer. In my first guest post for Content Marketing Institute, I address these three common objections to ghost blogging:

  1. Is it unethical?
  2. Will the finished product still sound like me?
  3. Is ghost blogging social enough for social media?

(Hint: You don’t have to worry about any of these things!)

I also reveal my top tips for a successful relationship with a ghost blogger.

http://contentmarketinginstitute.com/2015/01/ghostbloggers-fuel-company-blog/

© bst2012 - Fotolia.com
© bst2012 – Fotolia.com

Business Blog Writing Can Be Faster

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The more blog posts you publish, the more likely your prospective customers will find something valuable and relevant when they visit your site. While I can’t give you more time to blog, I can offer some tips to help you write more blog posts in the time you have.

The key to blogging faster is to manage the bad blogging habits that are slowing you down. In my latest guest post at SteamFeed I revealed the five worst ones:

  1. Multi-tasking
  2. Multi blog-tasking
  3. Forcing an idea
  4. Letting yourself off the hook
  5. Trying to be a thought leader

Read the post for more insights into how these habits are derailing your business blogging success, and what to do instead.

http://www.steamfeed.com/blog-faster-5-blogging-habits-slowing/

© WavebreakmediaMicro - Fotolia.com
© WavebreakmediaMicro – Fotolia.com

How to Schedule Your Business Blogging Time

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Have you ever noticed that what gets scheduled, gets done? The same is true for your business blogging. In my latest post at SteamFeed, I reveal the scheduling tool and method I use to keep my blogging on track.

It’s called Wunderlist, and it’s absolutely free (they do have a paid version, but you won’t need it to implement the suggestions I offer in this post). I use Wunderlist in virtually every area of my life – client work, business development tasks, my own blogging, household chores, health reminders, shopping lists, travel planning and more.

As I was writing about the ways I use Wunderlist to increase my blogging efficiency, I realized there was actually a broader set of steps that anyone could apply – regardless of what task management system you use.

Read the post at SteamFeed to learn:

  • Why scheduling is important for business blogging
  • The benefits of Wunderlist as a blog scheduling tool
  • How I use Wunderlist in my business blogging workflow
  • Three steps for scheduling your business blogging tasks

The SteamFeed blog is now closed, but you can read this post here at Content Mastery Guide.

Get More Marketing Juice Out of One Blog Post Idea

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How To Spot A Good Series Idea For Your Blog

Why stop at one post when you’ve discovered a juicy topic that could help your ideal customers in multiple ways? In a guest post at SteamFeed, I reveal:

  • Five signs that an idea is suitable for a blog post series
  • Five steps for bridging the same topic across multiple posts
  • Five ways to position a blog post series for maximum readability and visibility on your blog and across the web

http://www.steamfeed.com/spot-blog-post-series-idea/

© MR - Fotolia.com
© MR – Fotolia.com

 

More Blogging Benefits, and When to Scrap an Unfinished Post

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Five Ways Blogging Can Boost Your Confidence in Business

In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read.

© Elnur - Fotolia.com
© Elnur – Fotolia.com

http://www.linkedin.com/today/post/article/20140810115804-5575229-five-ways-blogging-can-boost-your-confidence-in-business

12 Most Freeing Reasons to Scrap a Blog Post

If an unfinished blog post has stalled your online marketing efforts or soured your enthusiasm for blogging, you have my permission to scrap it – as long as it fits one of the scenarios I outline in my latest guest post for 12 Most.

© Inna Felker - Fotolia.com
© Inna Felker – Fotolia.com

[Update June 17, 2016: The 12 Most site has been taken down, so I’ve republished this post here at Content Mastery Guide: 12 Most Freeing Reasons to Scrap an Unfinished Blog Post]