In a Constant Contact FAQ post they discussed how the CAN-SPAM (anti-spam) act applies to the claims that we make in our subject lines. [Update December 15, 2012 – The direct link to this article is no longer functioning.] Are we so eager to get the reader's attention and have them click through, that we resort […]
Your Attention Please – getting attention and getting action
Thanks to Kathy Mallary of Spirit Spring Coaching for the review of the book Your Attention Please in a recent newsletter. Expert coaches thrive Speaking of getting attention, subscribe to Kathy's newsletter here and you'll get a fabulous special report that explains precisely why "Expert Coaches Thrive," ending the debate once and for all (sigh, […]
Publishing Your Article in a Print Magazine – Anatomy of a Winning Query
In my interview with Sharon Crawford, freelance writer, editor and writing instructor, I learned how to "hook" an editor with a story idea – the first step to being published in print. It all starts with a query – literally asking the question, "so, are you interested?" Before you even get to that stage, though, […]
Publishing Your Article in a Print Magazine – An Expert Interview with Sharon Crawford, freelance writer, editor and writing instructor
Sharon Crawford and I met at an evening seminar presented by the Toronto chapter of the Professional Writers Association of Canada. I’ve really been enjoying these events, and I appreciate the work that Sharon and the rest of the PWAC Toronto executive put into them! I asked Sharon if we could get together for a […]