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Don’t be sneaky in your subject line

October 12, 2008 By Linda Dessau

In a Constant Contact FAQ post they discussed how the CAN-SPAM (anti-spam) act applies to the claims that we make in our subject lines. [Update December 15, 2012 – The direct link to this article is no longer functioning.] Are we so eager to get the reader's attention and have them click through, that we resort […]

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Filed Under: Article Marketing Fundamentals, Content Marketing Ideas, Social Media

Your Attention Please – getting attention and getting action

September 24, 2008 By Linda Dessau

Thanks to Kathy Mallary of Spirit Spring Coaching for the review of the book Your Attention Please in a recent newsletter. Expert coaches thrive Speaking of getting attention, subscribe to Kathy's newsletter here and you'll get a fabulous special report that explains precisely why "Expert Coaches Thrive," ending the debate once and for all (sigh, […]

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Filed Under: Content Marketing Ideas, Social Media

Publishing Your Article in a Print Magazine – Anatomy of a Winning Query

March 17, 2008 By Linda Dessau

In my interview with Sharon Crawford, freelance writer, editor and writing instructor, I learned how to "hook" an editor with a story idea – the first step to being published in print. It all starts with a query – literally asking the question, "so, are you interested?" Before you even get to that stage, though, […]

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Filed Under: Attracting Local Clients, Content Marketing Ideas, Social Media, Writing Prompts

Publishing Your Article in a Print Magazine – An Expert Interview with Sharon Crawford, freelance writer, editor and writing instructor

March 16, 2008 By Linda Dessau

Sharon Crawford and I met at an evening seminar presented by the Toronto chapter of the Professional Writers Association of Canada. I’ve really been enjoying these events, and I appreciate the work that Sharon and the rest of the PWAC Toronto executive put into them!  I asked Sharon if we could get together for a […]

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Filed Under: Attracting Local Clients, Content Marketing Ideas, Expert Interviews, Social Media, Writing Prompts

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About Linda

Linda Dessau started writing for the web in 2003, turning several collections of her own articles into self-published books. Since 2005 she's helped hundreds of clients with writing projects ranging from 350-word blog posts to 60,000-word books... Read More…

Recent Posts

  • The Top 3 Things I Want You to Remember About Blogging
  • How to Finish the Blog Posts You Start
  • Who Wins When Health and Wellness Associations Blog Well?
  • What Makes Someone a Wellness Expert? An Interview With Wellness Magazine Publisher Jamie Bussin
  • What First Things First Means for Wellness Blogging

Blog Topics

  • Attracting Local Clients
  • Benefits of Blogging
  • Blog Topic Ideas
  • Blog Planning
  • Blogging Basics
  • Blogging Consistently
  • CMG Guest Posts
  • Content Curation
  • Editing Tips
  • Social Media
  • Writing Tips

 

 

 

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