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My intuition was wrong on this one – and Sheila caught it!

May 12, 2009 By Linda Dessau

I don’t know if I’d go as far as calling it “intuitive editing,” but I will say that a lot of what I do as an editor is to follow my instincts about what looks and feels right. It was when I was researching and writing The Customizable Style Guide for Coaches Who Write that […]

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Filed Under: Writing Tips

De-Clutter Your Message

December 18, 2007 By Linda Dessau

At Thursday's SOHO meeting, I heard Mark Bowden of Truth Plane speak about how to "Stand Out and Be Heard." And while he was talking specifically about how we could improve our "elevator pitch" and other presentations, I think that one of his points was also very relevant to our writing activities. Someone in the […]

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Filed Under: Content Marketing Ideas, Writing Prompts, Writing Tips

Make your Website Work for You: Top 5 Ways to Turn a Curious Visitor into a Loyal Repeat Customer

July 20, 2007 By Linda Dessau

Specialize. You can’t be everything to everyone. Choose a “niche” group, envision your ideal client, and write your website copy directly to them. Attract. Bring traffic to your site with high-quality, professional articles featuring valuable information that addresses the needs of your niche group and ideal client. Then keep them at your site longer with […]

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Filed Under: Content Marketing Ideas, Writing Tips

Who Are You and What Do You Want? Writing for Your Niche

June 29, 2007 By Linda Dessau

I have some bad news, and it might be tough to hear. Not everyone is going to like you, trust you, believe in you or want to work with you. You might be rolling your eyes and thinking, “of course not, I didn’t think that …” Take a good look at your marketing, though. Who […]

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Filed Under: Content Marketing Ideas, Writing Prompts, Writing Tips

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About Linda

Linda Dessau started writing for the web in 2003, turning several collections of her own articles into self-published books. Since 2005 she's helped hundreds of clients with writing projects ranging from 350-word blog posts to 60,000-word books... Read More…

Recent Posts

  • The Top 3 Things I Want You to Remember About Blogging
  • How to Finish the Blog Posts You Start
  • Who Wins When Health and Wellness Associations Blog Well?
  • What Makes Someone a Wellness Expert? An Interview With Wellness Magazine Publisher Jamie Bussin
  • What First Things First Means for Wellness Blogging

Blog Topics

  • Attracting Local Clients
  • Benefits of Blogging
  • Blog Topic Ideas
  • Blog Planning
  • Blogging Basics
  • Blogging Consistently
  • CMG Guest Posts
  • Content Curation
  • Editing Tips
  • Social Media
  • Writing Tips

 

 

 

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“I love how you always trim out the sh*t and get to the heart of what my higher self wants to say.” – Maripat Abbott, yoga teacher and wellness coach

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