I don’t know if I’d go as far as calling it “intuitive editing,” but I will say that a lot of what I do as an editor is to follow my instincts about what looks and feels right. It was when I was researching and writing The Customizable Style Guide for Coaches Who Write that […]
De-Clutter Your Message
At Thursday's SOHO meeting, I heard Mark Bowden of Truth Plane speak about how to "Stand Out and Be Heard." And while he was talking specifically about how we could improve our "elevator pitch" and other presentations, I think that one of his points was also very relevant to our writing activities. Someone in the […]
Make your Website Work for You: Top 5 Ways to Turn a Curious Visitor into a Loyal Repeat Customer
Specialize. You can’t be everything to everyone. Choose a “niche” group, envision your ideal client, and write your website copy directly to them. Attract. Bring traffic to your site with high-quality, professional articles featuring valuable information that addresses the needs of your niche group and ideal client. Then keep them at your site longer with […]
Who Are You and What Do You Want? Writing for Your Niche
I have some bad news, and it might be tough to hear. Not everyone is going to like you, trust you, believe in you or want to work with you. You might be rolling your eyes and thinking, “of course not, I didn’t think that …” Take a good look at your marketing, though. Who […]