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Another benefit of content marketing: It’s easier to plant your flag of expertise on top of a mountain of content

November 15, 2010 By Linda Dessau

Do you feel like a fraud when you call yourself an expert? Many of us do. It’s called the imposter syndrome and I’ve written some tips to help you deal with it. (Actually, it’s nice to read that original post from 2007 and notice that I don’t necessarily have an “imposter thought” daily anymore.)

What is happening every day is that I’m meeting tons of new people, whether it’s in person (maybe at a Barrie Chamber of Commerce event or down the road at the Williams Coffee Pub) or online (on Twitter or LinkedIn).

Today, with a mountain of 385 blog posts and counting, I’m much more confident about presenting myself as an expert web writer, editor, blogging consultant, content marketing strategist and writing coach.

I know that I can point a new colleague or prospective client to any number of blog posts I’ve written about whatever topic we’re discussing.

Joe Pulizzi from Content Marketing Institute pointed me towards a wonderful blog post last week, Ten reasons to blog – even if nobody reads it from Mark Schaefer’s Grow blog.

Growing your confidence as an expert will be a lot easier for you if you persist with your content marketing, publish consistently and keep building your own mountain of content.

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Filed Under: Benefits of Blogging, Blogging Consistently, Content Marketing Ideas

Comments

  1. Michael Katz says

    November 15, 2010 at 5:56 pm

    Great, great points Linda! I’m continually amazed at the stature of people who still feel the imposter thing. Seems like it just takes time — and publishing — to get over it!
    Michael

  2. Linda Dessau says

    November 15, 2010 at 6:25 pm

    Stature, who me? No, he couldn’t be talking about me ๐Ÿ˜‰

    Well, regardless, thanks for stopping by and leaving your comments and compliments, Michael!

  3. Glenda Watson Hyatt says

    November 16, 2010 at 4:19 pm

    Thank you, Linda! I love the image of triumphantly planting a flag on a self-made mountain of valuable content. An image that will replace the imposter feeling, I am sure!

  4. Linda Dessau says

    November 16, 2010 at 4:32 pm

    Hooray, Glenda! I’m glad to have you on top of the mountain with me ๐Ÿ™‚ Thanks so much for the comment.

    All the best,
    Linda

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