Coach Kellie deRuyter is working with Kenn Schroder to build a new website, and Kenn sent her my way (thanks, Kenn!).
Kellie has a wonderfully unique niche of midlife moms of young children, and as a midlife mom herself, she has a lot to offer!
In our Claim Your Expertise session, Kellie and I came up with the outline for a free report she could offer to her website visitors, in exchange for their name and email address.
That way, she can follow up with them later, with either:
- Single mailings that announce her other similar resources, products or services that address the same topic
- Automatic follow-up messages that gradually help her visitor get to know her better
- A regular newsletter that does it all
Kellie's report serves as a "pink spoon," as I wrote about in the post, "How big is the leap from your site to your sales?"
When I asked Kellie what is was like to work with me on finishing her pink spoon, she said:
"Getting started on my report was the hardest part for me. I couldn’t decide what to write about or how to write it, and I was too busy to spend focused time trying to figure it out. So I procrastinated for months, until I finally asked Linda for help.
I really liked how professional, yet relaxed and flexible Linda was. She was pleasant, gracious and willing to think out of the box when it came to how I could use her services. Her outline and ideas allowed me to write a nine-page report easily, and her suggested edits made my material sound better while still allowing my personality to come through."