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Tap Into the Possibility of a Team Blog

October 27, 2011 By Linda Dessau

I mentioned in an earlier post that when it comes to blogging, many hands make light work. Blogging with a team has five key benefits:

  1. Less work – Keeping a blog fresh with weekly posts is much easier when there are more contributors.
  2. Lower costs – Team members can share the blogging costs of domain name registration and hosting, as well as editing and blog management (hey, we do that!).
  3. Higher credibility – As long as you hook up with other trusted professionals, your combined qualities will boost your individual clout as well.
  4. Shared network – Each team member can promote the blog to their professional and personal contacts, creating a much broader audience.
  5. Greater momentum – When a group of like-minded people put their heads together, creative ideas flow more freely. This is bound to impact the rest of your business as well.

If you’re a solo practitioner or business owner, you may think there’s no way to tap into these benefits of team blogging. Yet consider these possible teams:

  • Co-leasors of an office space, office building or strip mall
  • Independent service businesses with complimentary specialties
  • Networking groups
  • Business associations

Who can you get together with to make lighter work of blogging?

If you have a team that’s ready to start blogging for business, contact us today to find out how we can help!

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Filed Under: Attracting Local Clients, Benefits of Blogging, Content Marketing Ideas

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