Someone recently sent me a link to a video about conversion, "Hey, Linda, I think this could help you get better results from your offers…" I won't share the link, but I'll tell you that I found it utterly unwatchable.
Not because I don't have things to learn. Not because it wasn't excellent, research-based information.
But because it was so full of jargon that it literally was like to trying to understand a foreign language.
When I want to study up on Internet marketing techniques, I look to folks like Charlie Gilkey, Dave Navarro and Mark Silver. They always have excellent, useful information that is easy to grasp and leaves me with my soul intact.
I think what bothered me the most about the jargon in the video is that there was no mention of either of the people involved in the transaction – the provider of the service or the receiver of the service.
Because what conversion really means to me is that I get the chance to help someone. Sure, I help people with the free content I provide, but when money enters the picture, it ups the exchange of love and service to a whole new level – go read Mark Silver's stuff, he'll teach you all about that.
So I'll leave the conversion conversation to those more versed in that language. And in the meantime, I'll just ask you the simple question, "How can I help you?"