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Content Mastery Guide

Editor and Ghostwriter

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Article marketing: Does your article need more eyes or hands?

December 1, 2009 By Linda Dessau

The Editors' Association of Canada defines 12 distinct editorial skills that your piece of writing may benefit from.

Personally, I find it difficult to stop at proofreading – my eyes are always on the lookout for how to make a piece better, and that's why I use the term editing across the board. Even when I'm editing, I'm often re-writing or restructuring something, which takes me into ghostwriting territory.

Here are some distinctions between ghostwriting (when you want to hand off the writing task completely) and editing (when you want to do it yourself, with support).

Ghostwriting
An extra pair of hands
Editing (Proofreading)
An extra pair of eyes
Gets you started Takes over once you've finished
Offers my subjective opinion about how to best express your ideas in writing Offers my objective application of an established style guide
Addresses general writing issues, marketing effectiveness and content choices Addresses grammar, typing, spelling and readability issues
Sometimes involves research and creation Strictly focused on the document in hand
Still needs proofreading/editing to address grammar, typing, spelling and readability issues May identify the need for ghostwriting to address writing, marketing and content issues

Don't send your writing off into the world all alone! Whether you need extra hands or eyes, I'd be happy to help!

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Filed Under: Article Marketing Fundamentals

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